About US

Texas Life Outfitters – Brand Introduction

Texas Life Outfitters is a Dallas-based lifestyle and gift brand dedicated to celebrating the rich spirit, culture, and heritage of the Lone Star State. Recently voted Dallas Observer’s “Gift Shop of the Year” (Readers’ Choice 2025), our brand blends Texas pride with modern design, humor, and craftsmanship to create products that resonate with locals and visitors alike.

Our flagship store in the heart of Deep Ellum showcases a curated mix of apparel, home goods, fragrances, accessories, and unique Texas-inspired gifts. Every item we create is meant to tell a story—of Texas history, Texas humor, Texas landscapes, and the everyday Texas lifestyle. From premium performance wear and comfort-driven apparel to our popular state-themed diffusers and seasonal collections, our products offer customers a thoughtful, elevated take on Texas living.

Texas Life Outfitters has grown rapidly through strong retail demand, vibrant design innovation, and partnerships with regional artists and makers. We serve a wide range of shoppers—families, gift buyers, travelers, and proud Texans who want something authentic, high-quality, and fun.